Balance Remaining

“Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” -- Audre Lorde, 1988


The celebrated African-American writer, Audre Lorde, knew all too well the pain and struggle associated with a seemingly up-side-down world. As a mother and civil-rights activist, she identified deeply with the notion of self-care, to ensure there was balance remaining within her, to brace for the unforeseeable road ahead. Now just shy of three decades after Lorde’s passing, we are faced with a very new set of challenges in the arrival of COVID-19. More pressure on top of an already dizzying world. Enough to impact even the grittiest of gurus. 


We’re certainly not gurus! Not by a longshot! But we think we know a thing or two about the importance of balance in times of great stress (and we’d all agree, 2020 has certainly brought just that).


After tiring of counting the days until this virus was to “disappear,” we decided to instead, make our days count by helping others find a little PEACE. Similar to Lorde, we chose to champion self-care as our hero in this mission, and we set out to design a universally appealing “companion candle” as our prompt. This is our 4PERSCENT story.


Today our hope is by adding 4PERSCENT candles to your every-day self-care activities, you can more easily find your GROUND, able to see beyond the complexities of this "new normal."  We hope you can affix yourself to what is PURE within your heart, and let that message serve as your TRUE north.



And if by chance you find you need extra help, if you simply can’t shake the heaviness of the day, the week, or even the year...

Well then…bring in the WRECKING BALL! Clear it all away and start anew. 

Founder: Jocelyn Macdonald